Known for its attention to detail, quality, and versatility, Turkey has proven itself as one of the major powerhouses for global fashion, and it’s not gone unnoticed by the eyes of the fashion world over in the UK.
So in 2023, after a decade of innovating fashion in Turkey, it felt like the perfect time to take the brand to new heights, introducing the UK to the world of luxurious Turkish nightwear and the X Intima brand.
The Dorchester Hotel in London, located on the famous Park Lane and known around the world for its prestige and popularity with the high society, set the perfect backdrop for our UK launch event.
We hosted a spectacular Christmas celebration with some of London’s most influential names in high-end fashion and journalism to present our nightwear as well as our Christmas and New Year collections.
Guests were invited to browse the collections and mingle over a glass of wine before being seated for a luxury three-course festive meal complete with Christmas pudding.
X Intima's latest collection won the appreciation of the participants with its fine details, refined textures, and stylish designs. Fashion enthusiasts and members of the press had the opportunity to closely examine the latest trends of the brand, ask questions and meet with our CEO, Seba Orhan.
Seba’s extensive background in fashion lingerie brings a wealth of experience and a strong eye for detail to the brand she founded, and it was a great opportunity for guests to hear more about Seba’s journey and plans for the brand in the UK in 2024 and beyond.
The event ended with speeches from our hosts and kind words from our guests, with highlights featured across our Instagram. Shop the Christmas collection on our site now, and keep a watchful eye out for the launch of our New Year collection, soon.
